While the online price comparison site started out simply doing what its name promise it has evolved into much more. Now you get consumer and expert reviews, price tracking and delivery reliability factored into your search. All in the name of smart consumption. The “Don’t buy just anything” TV campaign increased their top-of-mind index by 12% from the previous quarter and 19% compared to post-campaign results from 2018. That’s the steepest increase since they started measuring in 2015. That should place us at the top of the great-teamwork-and-fun-creative comparison site. Oh, it doesn’t exist? All you coders out there, get coding. We’ll keep working on the name a little.