Some projects just make sense, like this one with Skånetrafiken, where we had fun turning everyday stress into a simple solution. Because whether it’s a parking headache or a chaotic morning, sometimes the best move is to just sit back and enjoy the ride. Director: Christofer Nilsson - Agency: Infab
"Då och då räcker långt" (Every now and then goes a long way) is a heartwarming journey with our suburban hero in his forties. He’s not your typical caped crusader, but his daily deeds help change the world. While it’s not technically comparable to walking on the moon, convincing suburban middle aged men to choose public transportation over their cars may be just as challenging. With director Christofer Nilsson at the helm we produced this tongue in cheek commercial aiming to help Skånetrafiken reach their goal of reducing motorists from 46% to 40% by December 2023.